"Average attendance of 10,000 spectators" for the first time.

In the case of FC Seoul, it attracted more than 400,000 spectators (432,99) for the first time in 19 home games, attracting an average of 22,633 spectators per game, the most in the history of Korean professional sports. 토토사이트

What should be noted is the movement of female fans. The proportion of female spectators in the K-League reached 47 percent this season. Compared to 2019, it increased by 15 percent. It is no exaggeration to say that female fans hold the success or failure of Korean professional sports. This was the case with the basketball festival, which was the most popular in the 1990s with the "Oppa Unit" at the center, and the pro baseball, which had slowed down, also enjoyed a successful performance again since the 2010s with female fans moving around. The soccer A-match, which has been selling out every day recently, is also absolutely powerful as female fans. On Nov. 16, when 66,000 seats were full, 65 percent of the total spectators who visited the second Asian qualifying round for the 2026 North-China-US World Cup against Singapore were female fans.

In fact, female fans' movements are intertwined with stars. Especially when a star with outstanding abilities and good looks appeared, the K-League created more synergy. A case in point was 1998 when it was the heyday of the K-League. At that time, the K-League featured troika players such as Lee Dong-gook, Ahn Jung-hwan, and Ko Jong-soo, who showed off their skills, appearance, and star quality. The K-League once enjoyed the most box office sports status as female fans came to see them.

The current trend is a little different. By past standards, visitors came to the stadium even though there were no exceptional good-looking stars who could appeal to female fans. It should be noted that in addition to the K-League, other professional sports have also shown remarkable growth in spectators. In fact, the popularity of Korean professional sports has been proportional to the performance of international competitions. However, unlike soccer that successfully advanced to the round of 16 at the World Cup, professional baseball, professional basketball, and professional volleyball all received poor performance in international competitions. Nevertheless, the number of professional baseball fans, which had been slowing down, surpassed 8 million for the first time in five years since 2018, and the number of baseball fans in the first and second rounds increased by 23% compared to last season. It is unprecedented in history that all four major sports have enjoyed a boom in Korea at the same time. Female fans are at the center of it.

Interestingly, the movement of female fans is not limited to men's sports. In the case of women's volleyball, which has established itself as the most popular winter sport, female fans are much stronger than male fans. Kim Yeon-kyung and Kim Hee-jin drive female fans around. In addition to the last Park Shin-ja Cup, the addition of female fans is also crucial in women's basketball, which has been gaining popularity recently. When you go to the actual stadium, the voices of female fans stand out from inside and outside.

There are many reasons why female fans visit sports. The most persuasive one is the cost-effectiveness. After COVID-19, the so-called cost of concerts, musicals, and movies has increased significantly. The Wall Street Journal, a U.S. media outlet, described it as "fun plus inflation." The cost of virtue for traditional stars such as idols, musicians, musical stars, and movie stars has increased significantly. The price of the performance alone is burdensome, but hundreds of thousands of won will be broken if you buy derivatives. That doesn't mean you get any feedback. Idols heading to the global market have become real stars that are out of reach.

That's why I turned my eyes to sports. It is possible to "intuitively" every weekend for an amount that is less than the price of a movie ticket. The team even provides convenience for in-person interactions such as shuttle buses or away buses. Most of all, I can meet my favorite players. After the game, I can get autographs and communicate with them. Communication is also possible through social media. Players are even "contributing" to fans.

The way they consume sports is basically based on idol fan culture. It is more of a virtue than a fan cheer, such as shooting and sharing with a large camera, commonly called a cannon. These female fans have considerable purchasing power. Unlike male fans, they do not hesitate to open their wallets. Naturally, they focus on individuals rather than teams or sports. It is different from the old "oppa unit," where victory of a star's team was as important as a star. There are also concerns about "evil" (vicious individual fans), but female fans are now irresistible.

As the K-League has a strong image of "Namcho," there were restrictions on the entry of female fans compared to other sports. Recently, the atmosphere has changed. Barriers have been lowered through A-matches and World Cups, and female fans are gradually spreading. The key to continuing this trend is also "fan service." Starting with the shift in the consciousness of the team, the club should focus on creating its own content to increase the commonly called "adoptedness," holding various events to increase contact with fans, and providing various services to increase the convenience of intuition, and players also need to be more active in touching the fans. These days, female fans are more attracted to teams and players who take care of me regardless of my poor performance or poor performance.